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Content Marketer

Communicate with Clarity & Purpose
  • PORTFOLIO
  • Strategy
  • Copy & Content
  • Miscellaneous
  • About
  • Blog
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Understand the what.
Be flexible about the how.
Believe in the why.

Cut through the clutter and get to the crux.

WordsMyth

May 10, 2020

Writing is the easy part. Over 60% of content marketing writing happens before you write your first word.

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Tags copywriter, content marketer, content director, content marketing manager, business communications, marketing communications, brand communications
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Latest Posts

Featured
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April 8, 2022
Let It Flow: Experiencing the Writing Process Unfold
April 8, 2022
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April 8, 2022
The role of destination marketing in trade show marketing
March 5, 2021
The role of destination marketing in trade show marketing
March 5, 2021

Fringe benefits deserve attentiont too. In the case of trade show marketing, this is about how well you promote the city where the event is to take place. What can people do after they have spent a day learning at your conference or visiting exhibitor booths at your trade show? Where can they dine? What entertainment options are available to them? The more compelling your destination story, the more compelling their reason to attend your event.

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March 5, 2021
Silver Linings of a Cosmic Scale to a Content Marketer's Rescue
February 16, 2021
Silver Linings of a Cosmic Scale to a Content Marketer's Rescue
February 16, 2021

The Great Conjunction of Jupiter and Saturn managed to do what every marketer dreams of: capturing and holding the attention of the entire world…without spending a dime. A good marketer knows that when circumstance has already done your job, you piggyback shamelessly…of course, while still staying responsible and relevantly on brand.

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February 16, 2021
The Art of Business Communications: Walking the Line Between Client and Conscience
January 6, 2021
The Art of Business Communications: Walking the Line Between Client and Conscience
January 6, 2021

Communications can be tricky business. As a business communications professional, you are hired to speak others’ minds. You may not always agree with the content of what they have to say, but it’s your job to help them say it well. Give your client what they want but in a way that you see fit. After all, you are the expert they hired. They can tell you what to do, but you show them how it’s done.

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January 6, 2021
Be Like Dad. Don’t Skip the Loop.
December 18, 2020
Be Like Dad. Don’t Skip the Loop.
December 18, 2020

The onus is on you to convey and receive messages with clarity. Practice this simple tip to prevent miscommunication and misunderstanding in any conversation.

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December 18, 2020
The Three Rs of Communicating During a Crisis: Reassurance, Relationships, Reach-ability.
May 27, 2020
The Three Rs of Communicating During a Crisis: Reassurance, Relationships, Reach-ability.
May 27, 2020

Communicating during a crisis calls for more than boilerplate messaging and superficial hand holding. It’s an opportunity to demonstrate the heights to which you, your team and your brand will rise in the face of adversity to support those who place their trust in you.

When the territory is uncharted, the opportunities are endless too.

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May 27, 2020
WordsMyth
May 10, 2020
WordsMyth
May 10, 2020

Writing is the easy part. Over 60% of content marketing writing happens before you write your first word.

Read more →
May 10, 2020